News Opinion: iRacing Cars And Tracks That Should Become Base Content

[Luca [OT]]

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[Marwedel]

And here is what iRacing fails to realise or capitalize on. The player base is absolute king - the number of racers online, in grids, in races and events. This is what drives the health of the entire platform, but with a bafflingly expensive and inconsistent pricing model it alienates racers into only the most popular series, or worse to running time trials and AI races. As a consumer if I spend $20 on a single track and car combination, which is as much as entire other racing games loaded with content, only to find out that not enough racers ever make it official - it's like a massive slap in the face. I gave you $20 for what again? You get stung like this once or twice, and you are very unlikely to reach for your wallet again. Perceived lack of value for money is a very poor business model and a big red flag. In particular when racers are faced with both subscription and paid content as a double whammy. It's like if Netflix suddenly start charging you PER SHOW on top of their monthly sub - watch their numbers fall through the floor. The only reason iRacing can get away with it is because they hold a niche in the market with literally no competitors.